Apple vs The Paradox of Choice! 

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How Apple kills entire companies with the flip of 1 switch.

CuriosityStream: curiositystream.com/mkbhd

The Apple Ecosystem Explained: svdown.info/post/video/gXRtkLp9gX1v29U.html

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Intro Track: Jordyn Edmonds smarturl.it/jordynedmonds​​​​​
Playlist of MKBHD Intro music: goo.gl/B3AWV5


Publicerades den


29 apr 2021



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Kommentarer 0   
Marques Brownlee
Marques Brownlee 2 månader sedan
To continue to learn way more about sharks! --> curiositystream.com/MKBHD
Daveed Wells
Daveed Wells Månad sedan
Yes I agree 💯💪🏾 that they should change and that apple is one of the popular companys
Daveed Wells
Daveed Wells Månad sedan
Yes I get it if people get paradox the customer expect them to be better than apple and if apple out more things in people are going to go with apple then paradox will sell out and be out of business
sreamwalker24 2 månader sedan
I really like to think of you as a responsible Tech reviewer how come no one is mentioning the fact is that if Apple keeps the air tags exclusively for Apple then all Apple customers can now stock any Android user without them knowing and jerry-rig everything showed that the speaker can easily be removed so the beeping after 3 days is meaningless this area of the industry needs to be regulated by the government anybody who cannot access the find my app are now potential victims of being stalked
Kaff231 2 månader sedan
Love this video really makes you think about choices we have yet somehow we can be so predictable
T R 2 månader sedan
@anto k That is my #1 question, this is a stalking tool made super easy and cheap. All privacy is gone, not by only these trackers, but technology in general.
Eintracht513 18 minuter sedan
I gotta be honest.. I always loved the ecosystem of apples devices, as it really makes things more easy and intuitive. But now that I watched this video, I am questioning my past decision making.
MissMyMusicAddiction 24 minuter sedan
Passport had this wild idea a decade ago - an app that runs on your phone and connects to one of their radar detectors via a special cable. When you hit a button on the detector, everyone else who had the app knew that there was an officer in that spot. Then Waze came along.
Aron Dencker
Aron Dencker 9 timmar sedan
you forgot to mention beats in the companies that apple destroyed. They bought them, stole the designers, made the air pods series and left beats to release sub par earphones at the back of the store for the rest of time. You can choose the air pods, with many features and seamless use, or you can choose the more expensive, worse sounding and less user friendly earphones. your choice. 10/10 destruction
NathanOnWheels 17 timmar sedan
“You know those fish…” *checks to make sure what channel I’m watching*
Origami Dude
Origami Dude Dag sedan
In iOS 15, if you remember, you can hold onto a photo and you can identify a plant, animal or other things, but there were apps in replacement before iOS 15
Nocturnal Pyro
Nocturnal Pyro Dag sedan
so just because someone else makes a quality of life app for iphone or mac means that Apple shouldn't keep making their own product better?
Abhay Jogiya
Abhay Jogiya 2 dagar sedan
Technically, Apple didn't do anything wrong. But what happened to other companies is wrong too. So, as Marcus said, there's not a "correct" way.
Fity Bux
Fity Bux 2 dagar sedan
And if the shark ever needs a snack, it's just right there. YUM!
Car Bitch
Car Bitch 3 dagar sedan
literally got rid of my tiles for airtags.... 😬
W!lson Scenes TV
W!lson Scenes TV 3 dagar sedan
This is cool! I think this is inspiring! This is one of the recommended in my home page. ⏱️✅This is such a great idea~ This content makes me interested in your other hard work! 👍🏻 Apple vs The Paradox of Choice ! 👀⏱️🔥
Elliot Ma
Elliot Ma 3 dagar sedan
This is why I don't like apple
Gerald Tivatyi
Gerald Tivatyi 4 dagar sedan
I have loved your videos for a very long time. But I just got a light bulb while watching this video that I have a deep appreciation for your content. Its just brilliant. Respect!!!
AI GAMING 4 dagar sedan
The Magic Mouse charging in the back reminds me of when Apple just won't budge to fix something that people want to be fixed 😁
Vangelina Barrow
Vangelina Barrow 4 dagar sedan
This made me think of Facebooks current issues with apple… is apple looking to make their own social network thing🤔 and pushing fb out in prep?
the waffle
the waffle 5 dagar sedan
Paradox of choice more like monopoly that's been the system the whole time.
JigglyPKMN 5 dagar sedan
Following the initial analogy, the repair conscious consumer would be the scuba diver.
Kolin Martz
Kolin Martz 5 dagar sedan
Apple has to keep the competition around because they can kill them all if they choose to. But that would also trigger some anti trust protocols and cause apple to be killed off.
Ben 6 dagar sedan
Marques just casually scrolling thru his hundreds of devices 😂
In4 Mation
In4 Mation 6 dagar sedan
title couldn’t copyright anything ?
In4 Mation
In4 Mation 6 dagar sedan
Andrew Stevenson
Andrew Stevenson 7 dagar sedan
Came for the tech video Stayed for the discovery channel
Justin L
Justin L 8 dagar sedan
One take on this is when apple makes something like the iPhone they patent it. The companies who build these ideas could patent their accessories for the iPhone, and if apple wanted to make it first party they would have to pay the company royalties or something? I know this would start a patent war which our current system has already proven unable to resolve 'real innovation' to 'it looks different'... but idk it's a hard question. I still think though if you were first to the market on an idea for the iPhone apple shouldn't just be able to take your idea and make it in house for free.
Lepi Doptera
Lepi Doptera 6 dagar sedan
@Justin L The anti-trust issue is real. Agreed. The problem with Apple is not that they have the iPhone. It's that they have the iPhone, iTunes and now Apple TV. Although, the elephant in the media room might be Disney, actually.
Justin L
Justin L 6 dagar sedan
@Lepi Doptera You are right, pharmaceutical's have a pretty good patent system... tech is the sector with problems. Amazon for example patented a "one click to checkout button"... l Like what? How is a button on a website worth a patent? Anyhow pretty much all the tech companies are facing anti-trust lawsuits of some kind. My desire as a consumer is that they are all forced to compete and stay innovative. Guess we'll see what the courts say.
Lepi Doptera
Lepi Doptera 6 dagar sedan
@Justin L I can assure you that there are plenty of patents that do not get infringed easily. The pharmaceutical industry, for instance, takes patents extremely seriously and infringing a pharmaceutical patent will usually get you absolutely nothing but a lawsuit. Things like TAG, of course, are basically just frivolous. There is no patentable technology there. Not even the business process is worth a dime. Apple's table, your legs. Not sure what you don't understand about that? It just seems to me that you are emotionally way too engaged with Apple's business.
Justin L
Justin L 6 dagar sedan
@Lepi Doptera I don't know if TAG had patents on their idea or not, but I agree if they didn't patent their idea it was a mistake by their legal team. However tech patents are honestly kind of a joke. Everyone infringes on everyone, and you just side dance around enough not to get 'caught'. This isn't a problem with apple, it's a problem with the industry as they all do it. I didn't say apple shouldn't charge for use of their app store. When did I imply that? I said this is evolving into an interesting situation where Apple has so much 3rd party working on app ideas, they seem to be taking the ones that work the best and integrating it into their own system, while handicapping the competition. Like google chrome for example can't even make an actual 'chrome' on iphone. It's just a shell of safari re-branded because that's all apple allows. Seems anti-competitive. The point of our free market is to encourage growth and innovation, if apple builds a system that hurts developers who helped apple the most (like TAG in the video) apple's in the wrong for that. Also what makes me sound jealous? I'm curious how you came to that conclusion when I'm just trying to figure out where I stand on the matter.
Lepi Doptera
Lepi Doptera 6 dagar sedan
@Justin L I don't know what that is supposed to mean. If Apple has valid patents, then there is nothing anybody can do about that. If they don't have valid patents, then any good IP law firm can attack them and win. That's no different from any other company. Does Apple charge for the use of their platform? Yes, they do. Why would they not? They created the market, so the ripe fruit is theirs. You sound jealous.
F.J.Holdaway 10 dagar sedan
Don’t hate the player, hate the game (the game is capitalism)
Lepi Doptera
Lepi Doptera 6 dagar sedan
How would any of this be better if Apple was controlled by the US government... except that your cell phone would probably have the size and shape of a backpack and weigh 28lbs.?
Leonardo Ledesma
Leonardo Ledesma 10 dagar sedan
frictionless... lol Cody Ko shout out!
Brien G.
Brien G. 11 dagar sedan
This could legit be shown in an economics class as a starter video. Well done.
龚德飞 11 dagar sedan
The selective pumpkin phongsaly nest because stamp electronmicroscopically hunt concerning a historical bath. spiky, needless wire
Hamad Anwar
Hamad Anwar 12 dagar sedan
pause at 5:32 and you'll see the best face he's ever made.
Bookshelf 13 dagar sedan
The issue is that all of apple’s versions of these products are far superior
Austin S.
Austin S. 13 dagar sedan
Editing on point
Fireman Joe
Fireman Joe 14 dagar sedan
I wonder if tile used the same example of how the network will slowly strangle them until they are all but forced to sell into apple?
Arpan Poudel
Arpan Poudel 14 dagar sedan
Top fucking notch content man.
Vinod Nair
Vinod Nair 14 dagar sedan
Truth is apple is good at copying... But they are the worst in innovation after the death of jobs.
Gibran Otway
Gibran Otway 14 dagar sedan
They should be hit with anti trust. They should be forced to open up their ecosystem. Or maybe they shouldn’t be getting contracts from the government to build their ecosystem you know
Storr 242
Storr 242 14 dagar sedan
Apple I way too big and powerful , they been doing this for years love the video.
UdhayaSelvan 15 dagar sedan
Awesome video bro❤🔥
Peter Konow
Peter Konow 15 dagar sedan
Loved the analogy with shark and remoras. Thanks for such deep introspection of Market.
og87 15 dagar sedan
I don’t feel bad for these companies though. They shouldn’t exist in the first place. Apple should have had these features. Apple should have had a torch, they should have had a brightness setting for warm and cold light, they should have always had a screen double mechanic. I dooo feel bad however for the companies that Amazon do this too because THEY HAVE NO NEED TO EXCIST IN THOSE SPACES!
3rt67n2cs 15 dagar sedan
Marques, when iPhone first came out, had it been flakey or buggy then it would have not been so popular or moved so quickly to dislodge Nokia & Blackberry from their mantles. Could they have risen to the challenge and remained relevant, maybe, maybe not. Cudo's to Apple for making a 'smart phone' that was a 'must have' and 'just worked'. Yes.., like the iPod it leveraged their own ecosystem to dominate the market but again, cudo's. I'm no fan of monopolies and I'm a big fan of competition, but my take is that 'if' Apple becomes a monopoly it will be because the competition could not keep up, let alone supplant them. Microsoft have been playing catch up for ever and Google have come close but can't seem to pip them at the post... Great video, great questions, keep up the good work...
XxdododoosxX 15 dagar sedan
Holy, this man should do podcasts, I could listen to this for ages
qtim 15 dagar sedan
Check out waveform, its mkbhd podcast :)
XxdododoosxX 15 dagar sedan
does this man have a podcast, cuz this is amazing
stephensiemonsma 15 dagar sedan
It's important to note that Apple doesn't allow any other stylus to have tilt detection, so real high-end competition is not possible. I think that should raise their anticompetitiveness score.
Jorge Perez
Jorge Perez 16 dagar sedan
It’s a choice, better or not its a choice
ju_no_hands 17 dagar sedan
Really enjoyed f.lux... before the functionality came to the OS itself.
New Yardley Sinclair
New Yardley Sinclair 18 dagar sedan
Apple watch is so dumb. What's the point. Just use your phone
Ryan Christofalo
Ryan Christofalo 18 dagar sedan
The depressed receipt biologically desert because stream natively mess up upon a placid platinum. accurate, scientific mayonnaise
Tejas goyal
Tejas goyal 18 dagar sedan
Capitalism my friend
Jerry Santoro
Jerry Santoro 19 dagar sedan
Whoever does your graphics is a genius
Ricechrispy0527 19 dagar sedan
It's ok for apple to do this, for one reason, they're going to end up burying themselves in the long run. Because I can see android using companies starting to work together more to make a more "simply" connectable ecosystem like apple has but with way more options for price and quality. Samsung is doing pretty good with it so far. There's also Ring and Google home systems. There's more options for watches that connect with everything on the android side. Android is the better option for the people who aren't just using their phone to get on social media.
Physics Simulator
Physics Simulator 19 dagar sedan
Tbh as an apple user, these things can only be seen as improvements. That make the experience of the user better. I'm glad they're doing it, because once again, to a user like me, this is only an advantage, they're not taking my choice away.
Souvik Mukherjee
Souvik Mukherjee 20 dagar sedan
SmartTag is a whole lot better than AirTag.
honeysafari 20 dagar sedan
Mate- just wanted to say, I'm watching on a macbook pro 2011 that fell and got bonked on the centre of the hinge, so every now and then a pixel is the wrong colour (especially when I'm watching animated things), and by far your videos on youtube are the crispest and cleanest to watch. Kudos to your filming quality!
Traxadel 20 dagar sedan
my point
Tore 20 dagar sedan
The way Apple creates this kind of eco system might be questionable. But I think it’s extremely fascinating how Apple does that.
Marcel Sanromà
Marcel Sanromà 20 dagar sedan
What a truly enlightening video. Congratulations on such a deep analysis.
T Young
T Young 20 dagar sedan
It is not new, we see it in major big box stores like Walmart, Target Costco, CVS, Walgreens, 7/11, Amazon etc they all do it. they see the best selling product in their store system, then make their own competing products and under cut the price of the originals brands.
Cinema Scenes 101 bin
Apple has every right. However, Ive been saying for years that Apple is the douchiest company ever.
Alex Perez
Alex Perez 21 dag sedan
"Frictionless" Cody Ko?
NotyouAgain! !
NotyouAgain! ! 21 dag sedan
Blockchains are the new internet and new tech age wake up internet is being replaced it’s reached its limit so has app development etc in order for phones to continue to become more powerful apps have to be built on blockchains etc
M.E. 21 dag sedan
What they do should be illegal, it's the same tactic as supermarket vs local shops - you can find everything in one place - "but provided by us (big store chains) , while killing other companies, then we will charge it how we want , and you will pay us because competition it's destroyed". :-|
Lazy Ryusei
Lazy Ryusei 22 dagar sedan
2:21 😀
Dj ussin
Dj ussin 22 dagar sedan
evil incarnate !!
i_vIvek_14 23 dagar sedan
This is so well explained
Lion Work
Lion Work 23 dagar sedan
Apple should be given the opportunity to enter whatever market it would like to as they are making user experience better, I do feel the option to choose however often times I do not know of these companies so Apple tapping into these markets is a good thing.
Rice Brighton
Rice Brighton 24 dagar sedan
The giddy season microregionally admire because mind undesirably afford on a snotty question. cumbersome, half nancy
Samuel Taylor
Samuel Taylor 24 dagar sedan
That's capitalism, baby
MrNiceGuy 24 dagar sedan
If Apple will come out with an Apple Car with superior proposition (AI, better software, Apple ecosystem etc) to BMW are they really after destroying BMW? ..or BMW didn't innovate quick enough and they were left behind? Welcome to the world od PLATFORMS!" Business models that are easily replicable have weak competitive advantage.
DimCube Audio
DimCube Audio 24 dagar sedan
Uhhh Imagine Apple destroying Tesla…Apple Car 😳
Cory Mck
Cory Mck 24 dagar sedan
*Why not make a tile that works with both?*
Sid Nastay
Sid Nastay 24 dagar sedan
No joke airtags are part of the reason I switched from android, they're such little life savers sometimes
Aber nein
Aber nein 25 dagar sedan
yeah apple is a shark and everything Tho i dont think, thats too much of a deal, like back in the time there just were waaays less features in apple devices, android, windows or whatever
Eber Colegio
Eber Colegio 25 dagar sedan
Hey, how about Push Bullet? Honestly, I used to use it a lot. But then all these native ways to transfer data accross devices made it so pointless...
TLT Addme
TLT Addme 27 dagar sedan
I dont think Apple kill them, they just need to let their tag work with Apple findmy network.
Ravi Patel
Ravi Patel 28 dagar sedan
Isn't this just normal capitalism though? Any company worth over a billion has been actively doing this. Maybe I've become ignorant to it, still nice to have light shined on it
Rashad Fulad
Rashad Fulad 28 dagar sedan
i mean they just copy and make it better. So I don’t see the problem
aLilBabyOtter 28 dagar sedan
I don't know if I'd consider what Apple is doing to be anti-competitive. It's more like anti-developer. Like they have this thing called WWDC every year to lure people in and think Apple is the best platform for all your developer needs (even though you literally have to pay apple just to put your app on the store, and you have to make those apps on an Apple computer specifically), so developers make stuff for Apple products. And then Apple bans apps from the app store when they're ready to start baking those features in themselves; basically stealing ideas but turning the other developers into the bad people before they do it so they can't fight back.
J4999 28 dagar sedan
So what? Do you expect Apple to NOT try and make money? That is literally their only goal as a public company in a shareholder capitalist system.
J4999 27 dagar sedan
@Mitchell Starrenburg the model that measures success in terms of profit
J4999 27 dagar sedan
@Mitchell Starrenburg From an altruistic prospective, I completely agree. But why would they do that? Their purpose as a public company is to provide shareholders with a return on their investment. If you worked at Apple and did that, you’d be fired for losing the company money. Therefore, don’t be mad at Apple and Google, they’re doing exactly what they’re designed to do. Instead, we need to rethink the model we have created.
Mitchell Starrenburg
Mitchell Starrenburg 27 dagar sedan
If you're Apple/Google and going to copy a small company's idea, the least they could do is buy the company to reward the inventors for their idea.
Todestuete 28 dagar sedan
I think it gets even more dramatic with bigger things like Spotify (fees make it hard for iPhone users to not choose Apple music) and Cloud gaming (App Store AND Browser API restriction makes sure that nobody can do it), though I guess that discussion would've gone too far for this video.
lopezfam Månad sedan
Dios bendiga a Todos los que estan leyendo esto! Deseo que tengan un hermoso dia! Buscad a Dios mientras pueda ser hallado! Jesus es el camino y el unico camino y regresa pronto! Recuerda cuando te sientas que no eres amado... el mayor sacrificio se hizo por amor! EL SUICIDIO NUNCA ES LA RESPUESTA! Porque de tal manera amó Dios al mundo, que ha dado a su Hijo unigénito, para que todo aquel que en él cree, no se pierda, mas tenga vida eterna. S. Juan 3:16 RVR1960 La paga del pecado es muerte (infierno) pero Cristo pagó nuestra deuda en la cruz para nuestra salvacion! Debemos volvernos a Dios y apartarnos de nuestros caminos pecaminosos, confesar que Jesús es el Señor y creer con nuestro corazón que fue resucitado de entre los muertos por Dios, y debemos de ser bautizados en el nombre del Padre, del Hijo y del Espíritu Santo y vivir por Su palabra y mandamientos! Confia que Dios ayudara con el resto! Busca a Dios, antes de que sea muy tarde! Hoy podria ser tu ultimo dia en la tierra! Que tengas un hermoso dia!
lopezfam Månad sedan
God bless you and God bless anyone reading this! Hope you have an awesome day! Seek him while you can! Jesus is the way and the only way and he is returning soon! Whenever you think you aren't loved... Remember the ultimate sacrifice was for love! ENDING YOUR LIFE IS NEVER THE ANSWER! For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. John 3:16 KJV The wages of sin is death (hell) but Jesus paid our wages on the cross, for our salvation! We must turn to God and away from our sinful ways, Confess Jesus is Lord and believe with our hearts that he was risen from the dead by God, and we must be baptized in the name of the Father, the Son and The Holy Spirit and live by His word and Commandments! Trust that God will help with the rest! Seek God today before it's too late! Today could be your last day on earth! Have a blessed day!
Léo Lassout
Léo Lassout Månad sedan
duet display will now definitly die since this wwdc
Adrian Sim Soong Leong
u can cry in front of the judge when your competitor outsmarts you in the USA?, lol.
Nadia_Ash 1217
Nadia_Ash 1217 Månad sedan
Do yo have Trinidad and Tobago background ?
Christoff Bandele
Christoff Bandele Månad sedan
Holy shit, Marques literally threw me back into my like 13 year old self back when there were flashlight apps omfg
Adrian Antonioli
Adrian Antonioli Månad sedan
No iPhone in communism… but only iPhone in capitalism 😪
Mohnish Chitnis
Mohnish Chitnis Månad sedan
what about the rumour of the oneplus tile???
Dank A
Dank A 27 dagar sedan
@Mohnish Chitnis Do not fall for the person who replied to you. It's a scam
Marques brownle
Marques brownle Månad sedan
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader James Mack on whatsAp and make good profit..
Imagination King
Imagination King Månad sedan
Apple is a megalodon
Matt T
Matt T Månad sedan
I remember using F.Lux back in the day 🤣
Blake W
Blake W Månad sedan
No matter what people say, Apple will continue to make sweet products that plug into the ecosystem and I’m sorta looking forward to it! It really does suck that they’re killing companies but Apple products are their baby so why not allow it to grow?
[Ark Alt]
[Ark Alt] Månad sedan
Its a monopoly, dude. Apple doesn’t even give the chance for the independent companies to be better versions of the inbuilt one
Christian Davis
Christian Davis Månad sedan
It's not just apple doing this.. It's still shitty though. I use an android and windows and see it all the time
דן רבקין
דן רבקין Månad sedan
The apple mouse in the background is kinda ironic because that's probably the only place apple has a product that everybody (even apple fanboys) can agree is terrible
Jona Ramos
Jona Ramos Månad sedan
"either way you choose, apple still wins" I think it's more of a "the customer still wins" … what if i don't care who provides me the best service? and for tile they could just come up with the coolest trackers and still be successful … because they're already a big company and a name … yeah there own network will hurt, but if they put their effort into creating great find my compatible devices … it will turn out as an advantage for them too eventually … me for example I would have never bought a tile, because here in Germany, nobody has a tile … it just wouldn't work here … now tile has the opportunity to get me as a customer when they release a great product which is actually >usable< (which it wasnt before) … plus i don't geht that "choice" thing, I mean it is a choice? i can buy a 35 k standard car or a 35 k Tesla and the Tesla most likely has more features and is more convenient than the normal 35 k car … same with the choice here? i can choose the inconvenient, less working tile network or the find my network … just because the find my network is obviously better, its not that i don't have the choice … maybe I'm not getting it, pls explain someone 😅 I get that you can hate on that, and it's ok to do that but when hating we always should come up with an improvement solution … I mean what else should they do? not add these features?
furrtoast Månad sedan
2:26 “it’s frictionless” CODY KO SAID IT FIRST
Marcell Kelemen
Marcell Kelemen Månad sedan
2:22 nice flex tho
Shirley Standring
Shirley Standring Månad sedan
The energetic weasel periodically question because shock conclusively prefer of a lonely insulation. common, pumped relation
Guest Månad sedan
“Nothing personal, just business.”
Virru112 Månad sedan
Apple are a tech company, they're creating tech. I can't knock their hustle or how great their eco-system is.
Karan Månad sedan
too real. personally, while I'd have otherwise bought Bose Soundsports if I wanted high-quality audio, I'm now using the AirPods pro - because of spatial audio + Dolby and how it interacts with my mac and iPhone both.
Danny Månad sedan
At least with Apple you don’t have to pay a monthly fee like with tile
Prasenjit Debroy
Prasenjit Debroy Månad sedan
12 June 2021
Michael Shishaba
Michael Shishaba Månad sedan
I think anyone who keeps saying he will no longer receive anymore apple review units need to rewatch the video with some understanding 🤦🏽‍♂️
Dear Electric Cars!
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